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保健营销经理岗位职责

美商保健食品 产品营销经理 1. Through marketing and competitor information, analysis and identify the new business and product opportunity;


2. Develop new product strategies and launch plans (strategy/product story/packaging development/pricing and forecasting/ internal and external campaign);


3. Drive key products sales growth and ensure the yearly sales target by online & offline campaign;


4. Product profile management (promotion plan & result analysis, internal and external campaign)


5. Post-launch current products to extend the life cycle (upgrade or re-positioning/pricing adjustment/ discontinue proposal)


6. Distributor behavior / Consumer behavior understanding (sort out & analysis sales data, dig out the behavior model of distributor & consumer, thus can develop appropriate product kit or promotion plan) 1. Through marketing and competitor information, analysis and identify the new business and product opportunity;


2. Develop new product strategies and launch plans (strategy/product story/packaging development/pricing and forecasting/ internal and external campaign);


3. Drive key products sales growth and ensure the yearly sales target by online & offline campaign;


4. Product profile management (promotion plan & result analysis, internal and external campaign)


5. Post-launch current products to extend the life cycle (upgrade or re-positioning/pricing adjustment/ discontinue proposal)


6. Distributor behavior / Consumer behavior understanding (sort out & analysis sales data, dig out the behavior model of distributor & consumer, thus can develop appropriate product kit or promotion plan)

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